Category: News

Seven Year Sponsorship of Cycling Sheffield

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Today our partnership with Cycling Sheffield entered its 7th year! To mark the occasion VeloViewer’s Ben and Rachel joined the team for the new season launch at the Advanced Wellbeing Research Centre (AWRC), at Sheffield Hallam University.

The host, Professor Rob Copeland, now Team Manager for Santa Cruz Syndicate, welcomed the Cycling Sheffield team and its supporters. Team Manager, Dave Coulson, introduced the new Under 23 team who are supported and progressed through the British and European cycling scene. The team of eight riders includes two rookies, Josh Horsfield and Oliver Sergeant, who are excited about their debut season. They are all hoping for an injury free season and, for some, are particularly keen to impress when they ride in France and Belgium later in the year in the hope they may attract a contract from a European team for next season. Continue reading →

Anna Takes on The Route in Aid of Cure Leukaemia

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The Route event logoVeloViewer Director Anna is getting ready for pro season this year as she prepares to take on Cure Leukaemia‘s unique challenge of The Route, which mirrors the Tour de France Femmes avec Zwift (TdFFaZ) race, just one day ahead of the pros.

Taking place in July, Anna has signed up for the ‘Taste of The Route’ event which will feature the first two stages of this year’s pro race all in aid of this amazing charity, raising funds for young people with blood cancers. She will ride alongside participants who are taking on the full nine days of riding covering each stage of the TdFFaZ. Continue reading →

AIOCC x VeloViewer Three Year Partnership

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AIOCC logoFollowing a successful inaugural season of collaboration between AIOCC and VeloViewer we are thrilled to announce a three year extension to the working partnership.

It is 12 months since the initial AIOCC contract agreement which made VeloViewer available to all AIOCC members as part of their membership package, and it has been fantastic to see so many Race Organisers benefit from its use. Continue reading →

AIOCC General Assembly – Inside Track

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Following VeloViewer’s first year of partnership with AIOCC, we were delighted to attend the General Assembly in Copenhagen last week to meet with partners and race organisers. The event was a culmination of the 2025 cycling season, reviewing the successes of the year and challenges of 2026.

VeloViewer Office Manager Rachel attended alongside Director Ben, and journaled her time in Copenhagen highlighting the success of the collaboration with AIOCC. Continue reading →

Strava Developer Summit Round Up

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Team VeloViewer: Anna and Ben.
Team VeloViewer: Anna and Ben.

The Strava Developer Summit will go down as a highlight for VeloViewer in 2025, and it was a pleasure to join the Strava API community for this event.

Held at Strava HQ in San Francisco, the Summit was designed to support and share learnings across the Strava API ecosystem. The inaugural event was a celebration of innovation, and the in-person meet up allowed for peers to swap stories, and spark new collaborations across the developer community. Continue reading →

Michael Mørkøv’s take on VeloViewer as a Lead Out Man

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Ben recently connected with legendary lead out man Michael Mørkøv, and took the opportunity to find out more about his career and use of VeloViewer. It is always fascinating to get the view from a rider as to how VeloViewer has changed the logistics of racing, and how it is integrated into team and race organisers’ planning systems.

Can you tell us the background to your cycling career and highlights?

I started off as a track cyclist and grew up on the boards (ed: Velodrome) and I won Worlds and World Cup medals, going on to win Olympic medals. I then turned professional on the road starting with Saxo Bank, the former CSC team. There the main focus was to participate in the Tour de France and be optimistic for the GC riders. I then moved to Katusha and Quick Step where I took on the role as lead out man for the best sprinters of the time. As a result I combined road and track cycling for many years. Continue reading →

Time Trial Critical Power Research with Loughborough University

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At VeloViewer we are always fascinated by the role the WorldTour App plays in professional and individual pursuits, and were particularly intrigued with a recent academic request for the software for research purposes by Loughborough University. 

PhD Researcher Alex Welburn reached out to our team for use of the App for a Time Trial (TT) optimisation study he was undertaking, focused on the critical power of two female riders.

Keen to know more, Alex sat down with us to talk about the project details and how VeloViewer will play a role in his research. Continue reading →

Race Across America Solo Challenge for Alvaro Nunez

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When we were approached by entrepreneur and bestselling author Alvaro Nunez to support his Race Across America (RAAM) Solo attempt, we were keen to support his challenge with our WorldTour package. 

Alvaro will tackle the 3000+ mile ultra race across the breadth of America from the 10th June and will have a dedicated team on hand to support him on the journey. 

Predominantly used for professional teams, the WorldTour package also provides specialist logistics and performance planning perfect for ultra events such as RAAM. Alvaro and his crew will use VeloViewer to help plan for the challenge. This will include detailed daily planning around the race route, choice of equipment, weather updates, fueling and rest strategies and tracking support vehicles.

As an ultra-endurance athlete we were impressed by Alvaro’s dedication and determination to take on the RAAM Challenge, and with a strong mindset he is focused on completing in under 12 days. Continue reading →

Active Travel Move More Awards

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Winner Chella Quint

VeloViewer sponsored the Active Travel Award at Sheffield’s Move More Award ceremony on Friday 28th March, where winner Chella Quint OBE was presented the accolade by South Yorkshire’s Active Travel Commissioner, and three time Olympic Champion, Ed Clancy.

The inaugural Trailblazer in Active Travel Award was presented to Chella, Founder of Period Positive, for her campaigning for better cycling support and infrastructure, in particular for disabled cyclists. Period Positive is a movement that challenges menstrual taboos through the arts. Continue reading →

Cycling Safety and Risk Management with Dr Cormac Bryce

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Dr Cormac Bryce headshotLast year we linked up with Dr Cormac Bryce of City St George’s, University of London, to discuss safety in cycling after reading his academic work on the subject. His study included in-depth analysis of factors that contributed to a high-profile safety incident on the track in the Olympic Games in Tokyo, and the learnings to be taken from this. We were particularly interested in the parallels with other sports including Formula 1. The analysis sought to look broadly at contributing factors and relevant conceptual frameworks that help us to appreciate the complex nature of cycling safety.

Continue reading →