In August of this year UK rider Dean Madden hit 1000x 100 miles since he started cycling in 2006, that’s a whopping 100,000 miles, and the equivalent of cycling round the planet four times! Already in 2026 he’s hit 100x 100 milers and is on track to claim 130 this year.
Naturally with such impressive milestones achieved we wanted to know more and were keen to do a deep dive about Dean’s journey, and how he’s used VeloViewer to track his achievements. Continue reading
Category: General
Seven Year Sponsorship of Cycling Sheffield
Today our partnership with Cycling Sheffield entered its 7th year! To mark the occasion VeloViewer’s Ben and Rachel joined the team for the new season launch at the Advanced Wellbeing Research Centre (AWRC), at Sheffield Hallam University.
The host, Professor Rob Copeland, now Team Manager for Santa Cruz Syndicate, welcomed the Cycling Sheffield team and its supporters. Team Manager, Dave Coulson, introduced the new Under 23 team who are supported and progressed through the British and European cycling scene. The team of eight riders includes two rookies, Josh Horsfield and Oliver Sergeant, who are excited about their debut season. They are all hoping for an injury free season and, for some, are particularly keen to impress when they ride in France and Belgium later in the year in the hope they may attract a contract from a European team for next season. Continue reading
AIOCC General Assembly – Inside Track
Following VeloViewer’s first year of partnership with AIOCC, we were delighted to attend the General Assembly in Copenhagen last week to meet with partners and race organisers. The event was a culmination of the 2025 cycling season, reviewing the successes of the year and challenges of 2026.
VeloViewer Office Manager Rachel attended alongside Director Ben, and journaled her time in Copenhagen highlighting the success of the collaboration with AIOCC. Continue reading
Cycling Safety and Risk Management with Dr Cormac Bryce
Last year we linked up with Dr Cormac Bryce of City St George’s, University of London, to discuss safety in cycling after reading his academic work on the subject. His study included in-depth analysis of factors that contributed to a high-profile safety incident on the track in the Olympic Games in Tokyo, and the learnings to be taken from this. We were particularly interested in the parallels with other sports including Formula 1. The analysis sought to look broadly at contributing factors and relevant conceptual frameworks that help us to appreciate the complex nature of cycling safety.
VeloViewer From a Race Organisers Perspective
As the 2025 season gets underway, VeloViewer’s role of working with Race Organisers is more prevalent than ever, and is integral to improving race safety. From single day classics to Grand Tours, VeloViewer technology is playing a crucial role in race planning courtesy of the new contract with The Association Internationale des Organisateurs de Courses Cyclistes (AIOCC).
VeloViewer’s partnership with AIOCC means all members will now have access to the WorldTour App including all three Grand Tours, 34 UCI WorldTour events and 22 women’s races. The VeloViewer tools within the WorldTour package are designed to ensure a safer season, improving logistics and coordination for Race Organisers.
Intro to Tile Hunting Series – Sweet Treats
Explorer tile hunting has been in the spotlight recently and becoming an increasingly popular pastime with VeloViewer users. If it’s new to you, discover how others are using the VeloViewer platform to collect tiles and give a new focus to their riding, which isn’t all about chasing KOMs/QOMs.
In our Intro to Tile Hunting Series find out from everyday riders their motivation to claim tiles, equipment they use, and the adventures along the way.
For British cyclist Jeffrey Ott tile hunting has helped to give him focus in the British winter, and when faced challenges claiming squares he’s resorted to offering home-baked goods to try and ‘sweet talk’ residents to let him gain access – unfortunately yet to be successful!
VeloViewer Wrapped – 50×50 Max Square
Our VeloViewer Wrapped Infographic stories are inspired by users who shared their data with us and their goals for the year.
UK rider Chris Chadwick gave us the lowdown on his infographic and may inspire your adventures for 2025. Continue reading
Explorer Tile Tales – Final Destination
For this Explorer Tale we introduce you to a Stephan Geissler who put VeloViewer to good use during the pandemic to uncover tiles closer to home. Hear how Stephan’s tile hunting took off at Frankfurt airport. Continue reading
WayfloW x VeloViewer Collaboration
2nd June 2026: We have been notified that the WayfloW service to teams has been discontinued. WayfloW is an external service. At this time we have no further information and all enquiries should be directed to contact@wayflow-cycling.com
One of the highlights of the VeloViewer 2024 season is our new partnership with WayfloW which generates realistic videos of race segments via AI, and is now a feature in our WorldTour Package for pro teams. Continue reading
VeloViewer Stance on Safety
In this article VeloViewer Founder and Director Ben, highlights how tech solutions are used in professional cycling and how they can be applied to improve rider safety.