Yesterday The Sunday Times newspaper (UK) had an article on page 5 of the main section entitled “40mph city cyclists defy speed limits” (in the paper) “City cyclists turn roads into racetracks” (on the website) written by Nicholas Hellen and Georgia Graham which repeatedly refers to a Segment in London where the average speed of the fastest riders is 41 mph. I was contacted by Georgia last Thursday and spoke at length to Nicholas about Strava and how it works and particularly about how you can’t trust the timings (and hence speed) of short segments. But from the beginning of the conversation it was very clear what their angle was going to be and basically wanted me (or someone) to be able to quote saying that Strava encourages me to break the law (speeding (which I pointed out to him isn’t actually breaking the law) and jumping red lights) in built up areas. It doesn’t and I don’t. In this post I’ll do my best to explain why that 41 mph should actually be more like 31 mph.