Cycling Sheffield set the pace for the 2024 season

Double celebrations for Elite Development Team Cycling Sheffield last week with the 2024 team launch at Sheffield’s Advanced Wellbeing Research Centre (AWRC), and rider Jack Hartley winning the opening race of the season. 

Cycling Sheffield team photo outside the AWRC
Cycling Sheffield full team at the AWRC launch. Credit Andy Jones

Supporting Cycling Sheffield’s aspiring 18-24 year old squad at the AWRC launch event was VeloViewer Director Ben Lowe, and renowned names in the sport including Rod Ellingworth, currently Race Director for the Tours of Britain 2024, and former INEOS Grenadiers Race Director.

Ben also joined team partners in an inspiring Q&A session lead by Professor Rob Copeland (Director of the AWRC) with a panel including Marc Etches, Maxine Gregory, James Hartley, Rod Ellingworth and Team Manager Dave Coulson.

Rod Ellingworth Race Director for the Tours of Britain 2024 participating in the Q&A.
Rod Ellingworth Race Director for the Tours of Britain 2024 participating in the Q&A. Credit Andy Jones.

Key topics discussed were focused on innovation in the peloton, active travel, the domestic race scene, and Dave Coulson’s aspirations for Cycling Sheffield in 2024.

VeloViewer Director Ben Lowe commented:

“This is the 5th consecutive year we have sponsored Cycling Sheffield and are delighted to support a cycling team in our home city of Sheffield. Investing in emerging talent is an important part of cycling development in the UK, and Cycling Sheffield has some of the best riders in the country competing in the British and European race circuit. They are definitely ones to watch with Cycling Sheffield already producing world class riders including Connor Swift who now rides for INEOS Grenadiers.”

Flying Start

Fuelled from the adrenaline of the team launch, Cycling Sheffield got off to a flying start with Jack Hartley delivering an impressive win at the Eddie Soens Memorial Race in Liverpool on Saturday 9th March. Jack narrowly edged out Ribble Rebellion’s Matt Bostock to take the victory.

Jack Hartley winning the Eddie Soens Memorial Race
Jack taking the victory on the line. Credit Emma Wilcox.

“After a hugely successful season last year I was stoked to take a win so early in the season, and it was a team effort to get over the line. Spirits were high after the launch. We take great confidence from the support we receive from partners like VeloViewer who provide invaluable race insights to give us the edge in planning and preparation.  

“I am always proud to represent Sheffield, especially being part of an amazing team which aren’t just about racing but teaching you to be a professional rider.” said Jack Hartley from Cycling Sheffield.

Follow Cycling Sheffield’s progress this year on their website and via Twitter.

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